Berteau & Co, a teacher-focused brand offering planners, clipfolios, and notepads, wanted to expand its reach and enhance lead generation. With fierce competition from established brands like Emily Lay and Happy Planner, they needed a cost-efficient strategy to connect with elementary school teachers and drive sales for their flagship planners.

The Challenge

Berteau & Co’s goals were clear:



• Generate high-quality leads at a low cost.
• Increase brand visibility among elementary school teachers.
• Drive sales for their 2024-2025 planner line, which was already showing strong demand but required sustained momentum to meet ambitious growth targets.

The main challenge was standing out in a competitive market, especially with limited time to capitalize on the peak planner-buying season.

Our Strategy

To help Berteau & Co achieve their goals, we designed a laser-focused Facebook ads campaign. Here’s what we did:

1.Targeted Audience Segmentation:

• Focused on elementary school teachers, using Facebook’s interest targeting to reach those interested in teaching, classroom management, and organization.
• Layered targeting with geographic and behavioral data to refine the audience further.

2.Compelling Ad Creatives:

• Highlighted the unique designs and practical features of Berteau & Co’s planners.
• Used vibrant images and informal, fun copy to resonate with the brand’s tone of voice.

3.Cost-Effective Campaign Optimization:

• Ran A/B testing on ad creatives and copy to identify top-performing combinations.
• Adjusted bids and budgets in real-time to maximize ROI.

4.Clear Calls to Action:

• Encouraged teachers to sign up for exclusive planner discounts and updates.
• Used lead magnets like free organizational tips for teachers to drive engagement.

The Results

Our campaign delivered impressive results for Berteau & Co:



• Leads Generated: 198
• Cost per Lead: $1.57
• Reach: 15,324 people
• Impressions: 24,162
• Click-Through Rate (CTR): 1.69%

These metrics demonstrate how a targeted approach can achieve significant lead generation at a low cost, even in a competitive niche.

Impact on Berteau & Co’s Business

The campaign’s success gave Berteau & Co a strong foundation to meet their growth goals. By generating affordable, high-quality leads, they:



• Strengthened their email marketing list, leveraging it to drive additional sales.
• Boosted brand awareness among their target audience.
• Positioned themselves as a top choice for teacher planners, setting the stage for continued growth.

Conclusion

This case study highlights how a well-crafted Facebook ads strategy can deliver exceptional results for e-commerce brands. For Berteau & Co, precision targeting, engaging creatives, and data-driven optimization transformed their lead generation efforts. Want to see similar success for your business? Let’s craft a strategy tailored to your goals.