Altogethr.com, a platform designed to help corporate job seekers organize and manage their job search process, sought to expand its reach and increase signups. Competing with established platforms like TealHQ and Huntr.co, they needed a cost-efficient and impactful approach to reach their target audience and stand out in a competitive market.

The Challenge

The main challenge was breaking through the noise in a crowded industry while ensuring that their message resonated with the right audience—corporate job seekers. Altogethr aimed to generate quality leads at a low cost while maintaining high engagement to boost their platform signups.

Our Strategy

To address Altogethr’s goals, we implemented a focused and innovative Facebook ads campaign tailored to their audience. Key elements of our strategy included:

• Defined Target Audience: We honed in on corporate job seekers, segmenting them by age, location, and behavior to ensure our messaging reached the most relevant audience.
• Engaging Creative Assets: Ad visuals and copy were designed to match Altogethr’s informal, fun, and chatty brand voice, creating content that resonated with their audience.
• Optimized Ad Funnel: The campaign focused solely on lead generation, with clear and compelling calls to action encouraging signups.
• Continuous Optimization: We continuously monitored and adjusted the campaign based on performance data to maximize results and minimize costs.

The Results

Our carefully planned and executed campaign delivered outstanding results for Altogethr:



• Leads Generated: 468
• Cost per Lead: $1.90
• Reach: 13,340 people
• Impressions: 24,498
• Click-Through Rate (CTR): 3.75%

These results exceeded expectations, driving a significant increase in visibility and engagement for Altogethr at an industry-leading cost efficiency.

Impact on Altogethr’s Business

The campaign’s success has been transformative for Altogethr, providing 468 high-quality leads at a fraction of the expected cost. By reaching over 13,000 potential users and creating nearly 25,000 impressions, Altogethr is now better positioned to expand its user base and empower more job seekers with their innovative platform.

Conclusion

This case study demonstrates how a targeted Facebook ads strategy can deliver exceptional results. Our partnership with Altogethr highlights the power of precision targeting, engaging creatives, and data-driven optimization to achieve business goals effectively. With these results, Altogethr is poised for continued growth and success in the competitive job search industry.