ABC Optical, an independent retail optical shop in El Paso, Texas, offers prescription eyeglasses, high-quality lenses, and eye exams through telehealth technology from 20/20 Vision Service of Texas, P.A. With fierce competition from national chains, ABC Optical sought to capture leads efficiently while showcasing its expertise and personalized service.

The Challenge

ABC Optical aimed to achieve three key goals:



• Attract customers needing affordable eye exams without vision insurance.
• Differentiate their services from competitors by emphasizing expertise in precise prescriptions and customer service.
• Generate high-quality leads at a low cost to maximize return on ad spend.

Given the competitive landscape with big optical chains like LensCrafters and America’s Best, standing out required a focused and innovative approach.

Our Strategy

To address ABC Optical’s goals, we designed a laser-focused Facebook ads campaign. Key elements of our strategy included:

1.Audience Segmentation:

• Targeted individuals in the El Paso area aged 18+ without vision insurance.
• Leveraged interest-based targeting (eyewear, vision care, health) to refine the audience.

2.Engaging Creative Assets:

• Highlighted affordable eye exams and stylish designer frames using visually appealing imagery.
• Used professional yet approachable copy to resonate with a broad audience.

3.Clear Calls to Action:

• Encouraged users to book affordable eye exams via a simple lead form.
• Included messaging clarifying that exams were conducted by 20/20 Vision Service of Texas, P.A.

4.Campaign Optimization:

• A/B tested ad creatives and copy to identify top-performing combinations.
• Monitored performance metrics to adjust targeting and bidding strategies in real time.

The Results

Our campaign delivered outstanding results for ABC Optical:

• Leads Generated: 249
• Cost per Lead: $1.34
• Reach: 11,679 people
• Impressions: 18,018
• Click-Through Rate (CTR): 3.86%

These results highlight the effectiveness of precision targeting and engaging ad creatives in driving high-quality leads for local businesses.

Impact on ABC Optical’s Business

The campaign’s success significantly impacted ABC Optical, enabling them to:



• Build a robust pipeline of potential customers seeking affordable eye care.
• Differentiate their brand in a competitive market, attracting leads with a low cost per acquisition.
• Increase awareness of their telehealth exam service, a unique offering in the local market.

Conclusion

This case study underscores the power of a well-executed Facebook ads strategy to drive measurable results for local businesses. For ABC Optical, a combination of targeted outreach, engaging creatives, and ongoing optimization delivered a steady stream of leads at a fraction of the cost.

Want to achieve similar success for your business? Let’s create a custom strategy to meet your goals today.