365 In-Home Care provides essential non-medical in-home care services to seniors in Palm Beach County, Florida. Their mission is to enhance the quality of life for seniors by offering compassionate assistance with daily living activities. To expand their reach and connect with seniors and their families, they needed a cost-efficient lead generation strategy that would highlight their services and positive contributions to the Boca Raton community.

The Challenge

365 In-Home Care faced a dual challenge:



• Generating Leads: Reaching seniors or their decision-makers (family members) effectively in a competitive market.
• Building Awareness: Enhancing their visibility as a trusted senior care provider in Boca Raton, FL.

The goal was clear: create a campaign that would generate high-quality leads while emphasizing the value of in-home care for seniors.

Our Strategy

To address their objectives, we executed a targeted and data-driven Facebook campaign. Our approach included the following key elements:

1.Defined Audience Targeting:

• Focused on seniors aged 60+ in Boca Raton and surrounding areas.
• Included caregivers, family members, and geriatric care managers in the targeting criteria.
• Used behavioral data to identify individuals interested in health, senior living, and caregiving.

2.Engaging Ad Creatives:

• Designed ads that highlighted the benefits of in-home care, emphasizing improved quality of life and personalized attention.
• Used warm, inviting imagery that resonated with seniors and their families.

3.Optimized Campaign Structure:

• Conducted A/B testing to refine messaging and visuals.
• Prioritized ad placements for maximum visibility and engagement.

4.Clear Call-to-Action (CTA):

• Encouraged users to inquire about services or schedule a free consultation.
• Highlighted the company’s local presence and trusted reputation.

The Results

Our campaign delivered impressive results for 365 In-Home Care:

• Leads Generated: 41
• Cost per Lead: $11.31
• Reach: 7,035 people
• Impressions: 15,326
• Click-Through Rate (CTR): 0.92%

These outcomes demonstrate the power of a well-targeted and optimized campaign to connect with the right audience effectively.

Impact on 365 In-Home Care’s Business

The campaign provided a significant boost to 365 In-Home Care by:

• Growing their client base and inquiries for in-home care services.
• Strengthening their position as a leading senior care provider in Boca Raton.
• Increasing brand awareness and trust within the local community.

With these results, 365 In-Home Care is now better equipped to fulfill its mission of improving the lives of seniors in Palm Beach County.